48h Group to Guinness World Record: world’s longest line of Sustainable Pizzas in Dubai
November 21, 2024 will forever remain a memorable date for the 48h Group. We had the honour of participating in the creation of the longest line of sustainable pizzas in the world in Dubai, winning a new Guinness World Record. Thanks to Molino Signetti’s invitation, we contributed to an extraordinary event, capable of combining Italian culinary tradition, innovation and sustainability.
The Record Challenge
The goal was clear: to surpass the previous world record of 1,800 pizzas, set in 2009 in Florida. The new feat saw the creation of as many as 2,059 sustainable Italian pizzas, beating the previous Guinness world record. All perfectly baked and assembled in an iconic Dubai location. This achievement is not only a culinary triumph, but a celebration of the spirit of collaboration between local and international pizza makers.
Sustainability at the Center of the Event
What made this Guinness World Record unique was its strong focus on sustainability, with an innovative approach in both ingredients and practices adopted.
• Dough with filtered seawater: instead of traditional salt, seawater was used to reduce the environmental impact and improve the nutritional quality of the pizzas. This choice made it possible to decrease the sodium content by up to 50 percent, contributing to health and well-being.
• Waste reduction: all pizzas were placed on recyclable cartons and, once the record was set, collected and donated to charity. This turned a celebratory event into a concrete gesture of solidarity.
Dubai: Capital of Sustainability and Italian Pizza🇮🇹
This event reaffirmed Dubai’s role as the world center of sustainable gastronomy and Italian pizza. Efforts to reduce the environmental impact of food production were highlighted, demonstrating that even such an impressive enterprise can be environmentally friendly.
Our contribution and the success of Molino Signetti
As 48h Group, we are proud to have participated in this extraordinary challenge, bringing our experience and love for pizza to an international context. Molino Signetti, promoter of this event, has shown extraordinary vision in combining innovation, tradition and sustainability, creating an example for the future to follow.
An Achievement to Celebrate
This Guinness World Record represents more than just a victory. It is a symbol of the power of collaboration, creativity and commitment to a more sustainable world. It is an honor for us to have been a part of this event and to help spread the value of pizza as a symbol of togetherness and sharing.
We invite everyone to celebrate this extraordinary milestone with us! Come to our premises to discover the passion and quality we put into our creations every day. 🍕🌍✨
Thank you to Molino Signetti and all participants for making this historic feat possible!